DID are proud of our reputation for providing superior customer service and guaranteed lowest prices. Our first family-owned store opened in Mountjoy square in 1968, since then we have expanded our family with 23 stores nationwide.

We know that our customers have busy lives, so we have made shopping easy. We offer a nationwide delivery service (ROI only) as well as a free click & collect service that allows you to order online and pick up your items in your local DID Electrical store. We also provide a professional installation service to ensure your appliances are installed hassle-free and to the highest standards. In addition, we offer free recycling on all your old electrical appliances.

So, whether you are walking through the doors of one of our 23 stores or sitting comfortably on your couch at home, shopping online, we will guarantee the best in customer service, advice, support and the widest range of quality products at Ireland’s lowest possible prices. Our staff consistently go the extra mile to ensure our customers leave our stores with products that are best suited to their needs while striving to deliver the best in customer service and after-sales advice. The DID Electrical team is built on a family ethos. We care and respect each other and love to see our team developing.

At DID we are proud to say we are officially Guaranteed Irish. The Guaranteed Irish symbol demonstrates our core values at DID. Guaranteed Irish is a not-for-profit business membership organisation representing businesses in Ireland since 1974.

Guaranteed Irish is the original symbol of provenance in business in Ireland. Our members span all sectors including pharmaceutical, healthcare, technology, construction, energy, professional services, tourism, food and drink, art and design, retail & more. We award the Guaranteed Irish symbol to indigenous and international companies operating in Ireland which provide quality jobs, support local communities and are committed to Irish provenance. When assessing an applicant for membership, we look at three core criteria; jobs, community & provenance.

Beginning as a campaign ran by the Irish Goods Council in December 1974, Guaranteed Irish became an independent non-profit organisation in 1984 and was launched by President Patrick Hillery. Over four decades, the Guaranteed Irish symbol has become one of the most recognised symbols in the country. In 2017, Guaranteed Irish was rebranded and relaunched by An Taoiseach, Mr. Enda Kenny, T.D., with the original logo from the campaign’s inception. Led by CEO, Brid O’Connell, and a new Board of Directors and team, the organisation repositioned by opening up membership to international companies operating in Ireland.

Our member companies now directly employ 120,000+ people in Ireland and generate a turnover of €11.2bn here. Globally, these companies generate a turnover of €29.7bn. Currently, 46% of the members export, primarily to the UK, US and mainland Europe.

With 1,900+ members and growing, we believe that we are #AllTogetherBetter.