Address & Contact

Standard Brands mission is to share our passion and expertise for indoor and outdoor fire making by delivering consistently safe and reliable products that make firelighting, barbecuing and cooking as convenient and enjoyable as possible. We take great care in our responsibility regarding health and safety, the environment, quality control and our proud Irish production heritage.

For the past 80 years, our business has been committed to creating and upholding a safe working environment for our employees. We take our environmental responsibility seriously as well as holding strict quality control for the production of our firelighters and other ignition products.

Standard Brands are proud Guaranteed Irish House members. Guaranteed Irish is a not-for-profit business membership organisation representing businesses in Ireland since 1974.

Guaranteed Irish is the original symbol of provenance in business in Ireland. Our members span all sectors including pharmaceutical, healthcare, technology, construction, energy, professional services, tourism, food and drink, art and design, retail & more. We award the Guaranteed Irish symbol to indigenous and international companies operating in Ireland which provide quality jobs, support local communities and are committed to Irish provenance. When assessing an applicant for membership, we look at three core criteria; jobs, community & provenance.

Beginning as a campaign ran by the Irish Goods Council in December 1974, Guaranteed Irish became an independent non-profit organisation in 1984 and was launched by President Patrick Hillery. Over four decades, the Guaranteed Irish symbol has become one of the most recognised symbols in the country. In 2017, Guaranteed Irish was rebranded and relaunched by An Taoiseach, Mr. Enda Kenny, T.D., with the original logo from the campaign’s inception. Led by CEO, Brid O’Connell, and a new Board of Directors and team, the organisation repositioned by opening up membership to international companies operating in Ireland.

Our member companies now directly employ 120,000+ people in Ireland and generate a turnover of €11.2bn here. Globally, these companies generate a turnover of €29.7bn. Currently, 46% of the members export, primarily to the UK, US and mainland Europe.

With 1,900+ members and growing, we believe that we are #AllTogetherBetter.